IMPACT MERCHANDISING is an interactive tutorial, with words and pictures, that asks questions, gives answers and then amplifies the answer with a picture or pictures. There is nothing like it in the marketplace. This tool can help you improve the look of your store, make your store displays more user friendly, help you bring your staff up to date quickly on the solid basics of retail  merchandising, teach you and your staff what turns customers "On" and "Off" when it comes to the presentation of product. It provides you with a solid platform from which compelling product presentations will develop.  You'll receive 2 CD's - one is the actual course, the second is a collection including a course workbook, an article with additional ideas to try in your retail store, and an audio interview with master merchandiser Terry Elton, the author of Impact Merchandising and veteran of over 40 years in retail merchandising.

Topics covered include:

Consumer Shopping Tendencies - What they are and how that knowledge can improve your sales.

Six Key Presentation Principles - How, when and why to use them.

Fixturing - The types and their uses.

The Four Levels of Signing - What they are and how they function.

Merchandising - Understanding the synergies at work in your store.

Product Movement Action Plan - How to keep product moving through the store.

Case Study - Step by step demonstration of how a store was converted using the Tutorial.

These companies own and use Impact Merchandising principles: