Can you tell which was used in the photo above? Posters have long been used as a medium for displaying information in store front windows. They are easy to read at distance, however they do not offer much in terms of customer engagement and must be changed out regularly. Digital video has become a popular solution for indoor applications, however in bright, sunlight environments standard LCDs have great difficulty being seen.

To promote the theatrical release of Sony Pictures’ blockbuster The Amazing Spider-Man in 3D, digital marketing company 360 Digital Media constructed a larger-than-life web-slinging effigy of the iconic super hero over the Taipei City Hall Bus Station in Taiwan. Selected for its superior brightness levels (2500 nits), fanless design, and round-the-clock operation, two DynaScan 46” high brightness LCDs (DS46LO4) were installed within the platform at the base of the figure and played promotional trailers of the movie day and night.